Lessons I’ve learnt from doing craft fairs since 2017

Lessons I’ve Learnt From Doing Craft Fairs Since 2017

When I first started doing craft fairs back in 2017, I thought the key was to pack everything I’d ever made and somehow squeeze it onto my table. Seven years on, I’ve learnt that less really is more. Craft fairs are as much about presentation, connection, and energy as they are about sales. Here are some of the biggest lessons I’ve picked up along the way:

1. Don’t Take Everything With You

It’s tempting to bring every single item you’ve ever created, but an overcrowded stall just looks messy. Instead, choose a few pieces to showcase and keep the rest tucked neatly under the table. A tidy, uncluttered display is far more inviting and helps people focus on your products.

2. Invest in a High Chair

If you sit low down behind your stand, it can look like you’re hiding. If you stand all day, your legs will soon let you know about it! A tall chair gives you the best of both worlds—you’re at eye level to greet people without wearing yourself out.

3. Make Friends With Fellow Stallholders

Some of my best memories from craft fairs are the conversations with other makers. They understand the highs and lows, and they’ll often champion your work to visitors too. A friendly community makes a huge difference and helps build confidence when you’re just starting out.

4. Get a Trolley

It might not sound glamorous, but a sturdy trolley is a lifesaver. Lugging boxes, stock, and displays across a car park or through a hall is hard work. With a trolley, you can save your back—and your sanity.

5. Bring Plenty of Snacks and Drinks

Craft fairs can be long days, and once you’re set up, you might not get much chance to leave your stall. A flask of tea, some water, and enough snacks to keep your energy up will make all the difference.

6. Don’t Be Disheartened By Sales

Not every fair is going to be a roaring success, and that’s okay. Sometimes it’s more about testing what people are drawn to, noticing the questions they ask, and using that feedback to improve your products or presentation. Every market is a learning opportunity, even if the takings don’t reflect it.

Craft fairs are hard work—there’s no denying that—but they’re also a brilliant way to meet people, showcase your creativity, and learn what makes your audience tick. With the right mindset (and the right chair!), they can be one of the most rewarding parts of being a maker.